2/20/2023 0 Comments Google my business listingGoogle offers the ability to customize hours for holidays and other special events. It’s important to put your business hours, but it’s equally important to update them whenever they change. Use these in the business description and each time you post a Local Post to your audience. Including important keywords and search phrases to your business profile will be incredibly helpful, especially since your business website is listed directly within your GBP. Just like traditional website SEO, Google uses a variety of signals to serve search results. Make sure your profile communicates what your business does, where it is, and how they can acquire the goods and/or services your business is offering. Local search results favor the most relevant results for searches.īusinesses offering the most detailed and accurate information will be easier to serve in search.ĭon’t leave anything to be guessed or assumed. Here are some basic but crucial tips for optimizing your profile: Once you complete this process, you will be taken to Google Business Profile Manager, where you can manage your business profile and modify your details. Google will send you a verification code postcard that you will use to verify your profile, and your business will officially be live.Īfter you confirm the verification method, you can add additional details about your business, including business hours, business messaging options, a business description, and photos. Verification typically takes less than a week. Without verification, you cannot access page insights/analytical information or business reviews from the back end. It’s important to know that Google won’t display your business or its edits until the business is verified. Verifying your business is crucial for the visibility and performance of the profile. It proves to Google you can manage and do, in fact, represent the business you claim. You can also use Google’s in-platform search feature to locate your business on GBP. The first step to getting your Google Business Profile up and running is to actually conduct a Google search to ensure your business doesn’t already have one. These have automatically been upgraded to Google’s universal platform, Google Business Profiles. Google My Business, Google Places for Business, and the Google+ Pages Dashboard were the best ways to manage your business information previously. If you’ve previously used certain Google tools to complement your business (Google+, for example), or your business has been operating for a while, chances are your business is already listed on Google Business Profiles. The information provided about a business through Google Business Profiles can appear in Google Search and Google Maps.Īny third-party platform utilizing the Google Maps API will also show Google Business Profiles regardless of what device type is being used to search. Google Business Profiles complement a brand’s already-existing website(s) by giving it a public identity and presence with a profile on Google. If digital marketing is a somewhat new endeavor for you and your business, there are some basics to know.Īnd it’s good to understand Google Business Profiles and the value they offer.įirst off: Yes, using Google Business Profile is free.Īnd, no, a GBP doesn’t replace your business’s website. Use this guide to ensure you’ve completed your Google Business Profile correctly and optimized all possible facets of the tool.ĭoing this will also give the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users. It also shows the value of a GBP and effective local SEO. It certainly helps that the clear majority of organic searches come from Google – around 90% for worldwide search engine market share. That synchronizes with traditional Google Search for ease of access and searchability. Once a new profile is created, a Google Maps location is then generated. It gives a list of businesses nearby and a lot of information needed to find a specific business like: Monitoring Your Google Business Profile Insights Photos & Videos For Your Google Business Profiles GBP offers the greatest impact for brands seeking local exposure.Ī feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy.Ĭreating a Google Business Profile is the first step to local search success. Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.
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